I’m a father of two girls who likes jackets. A lot. I like jackets; the girls I can take them or leave them at the moment. I come from Bolton, a town in Greater Manchester. People from Manchester laugh at us because we are from the hills.
We are incredibly bad at making a magazine on time, but do very well at making good photographs. There really isn’t any purpose to The Rig Out. We just want to make great images and films and tell stories about stuff we are interested in. The market is filled with bland dry bullshit about taste. I’m not sure we fill the gap between that, but we give it a go. To be honest we just want to make photographs and films. Guys shouldn’t be talking about style or clothes anyway; it’s wrong.
I honestly have no idea; I am just into the same thing. If I could predict fashion trends I would be extremely rich.
More of the same.
I like outsider brands at the moment; I like the idea of appropriation. Taking stuff that shouldn’t work and making it work. Birkenstock used to do that before they became popular again.
It’s not changed. People change; the market remains the same. I think that’s a Led Zeppelin quote.
I think it’s very saturated at the moment. New brands have to have amazing product and an extremely strong brand identity. Having lots of money also helps.
I want to continue making films, telling subcultural stories. The pay-off for working with brands is being creative. I just want to carry on making stuff.
Disneyland Paris: perfect for when you have kids.
East Village in New York: the last proper neighborhood in Manhattan before the whole place becomes filled with new yuppies.
T-Site in Tokyo: the best retail experience in the world.